Lays Trikes for Super Bowl LIX

Our friends at Motive were tasked with helping Lays distribute a MASSIVE amount of samples to consumers in the “Chips and Sips Quarter” of New Orleans over 3 days leading up to Super Bowl LIX.

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The team at Motive realized they had to move quickly through the crowded streets of New Orleans, so they dreamed up the Lays Trikes. Bright, branded, three-wheeled vehicles with over-sized chip bags on top as beacons above the crowds. 3 trikes each for 3 products in full color glory all the way down to the seats and tires!

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Let’s look at the numbers:
100,000 bags of chips in 3 days by 9 brand ambassadors. That’s 33,333 bags per day.
Divided by 9 brand ambassadors = 3,704 bags per day, per person.
Divided by 8 hours per day = 463 bags per hour, per person. That’s a lot of chips!

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