Brooks Cavalcade of Curiosities

Convert a double-decker bus into a rolling promotional vehicle. In 6 weeks. We must be nuts. Step 1: Find a bus. In Ireland. (wait…WHAT?) Step 2: GO!

If you want to pull off something like this in 6 weeks (which we really do not recommend) you’ve got to think while you’re moving and be willing to take the leap and build your wings on the way down, as they say. We chopped the top off, raised the ceiling on the main floor, designed and developed a motorized screwjack system for raising the roof, dropped in a new engine and tranny, completely re-wired throughout, added 2 sets of double doors on the driver’s side, applied a full vinyl wrap on the exterior….whew! We didn’t sleep much.

A phenomenally successful 3-year tour with the Rock and Roll Marathon. People loved the Hall of Oddities Museum on the main floor. And people really loved the gait analysis station upstairs, which allowed Brooks to custom-select the exact right shoe for each customer, a critical part of their brand.