Salesforce Dreamforce Cabin Structures

Salesforce
Authentic timber-framed, cabin-themed structures for the world's largest tech conference
Environmental Graphics & Signage
Tradeshow & Exhibits
Experiential Activations
Sculpture
CNC Fabrication
Woodwork
Environmental Graphics & Signage
Tradeshow & Exhibits
Experiential Activations
Sculpture
CNC Fabrication
Woodwork
Challenge

Our clients at GPJ are experts at designing high-impact, themed environments that break the bounds of the standard trade show display. Their work for Salesforce’s annual Dreamforce Conference is a prime example with their use of US National Park inspired structures and natural elements. But integrating authentic cabin construction with high-impact visual display items and digital technology provided a unique fabrication challenge. So they called in some support from Figure Plant for this massive event at San Francisco’s Moscone Center.

Solution

The unique requirements of event displays such as weight restrictions, short installation timelines, and budget parameters often require a simulation of an object or environment. In this case, the design team at Figure Plant concluded that since traditional timber framing (like many cabins are made) is similar in nature to legos or other simple building blocks–structurally sound and easy to assemble–it was a great approach for this project.

Results

Using high-tech, precision CNC timber-cutting technology and solid wood, these cabin displays were made to assemble with dry-fit, pinned mortise and tenon joints that go together quickly, disassemble easily and embody an unmatched authenticity that is not only unique and impressive, but also reusable for years to come.

Challenge of Salesforce Dreamforce Cabin Tradeshow Design StructuresSolution of Salesforce Dreamforce Cabin Exhibit Fabricator 3D Envrironmental DesignResults of Fabrication Case Study for Salesforce Dreamforce Cabin Experiential Design 3D printing CNC Machine Woodwork
No items found.
Related Case Studies
Adidas Superstar Experience NY
Kamp Grizzly

Figure Plant helped tell the epic story of the Superstar

3D Printed Truck Grille
Hexagon Purus

Rapid prototype large-format 3D printing for the automotive industry

A Pollo ’13 (AKA Space Chicken)
Soy Vay

The Soy Vay promotion capsule floats above Earth in space

For new or existing business, or just to say hello, we’d love to hear from you.

Get in touch

Reach Out Here